We’ve reached the end of another season of Project Runway on Lifetime, and one thing that stands out to me about this season is the almost unprecedented reluctance of the season 8 designers to change models. Because of this, the designers had to be required to switch models prior to the week 11 challenge and stay with them the rest of the way! I suspect that this turn of events may have been a reaction to the fallout over some of what happened in Season 7 of Project Runway earlier this year.
If you missed Project Runway season 7, one of the most shocking developments was the chain of events leading to the earlier than expected exit from the competition of one of the best runway models to appear on the show, Holly Ridings.
Holly Ridings, a tall, blonde LA-based model who hails from suburban Chicago, was one of 16 models chosen for season 7 of Project Runway and was possibly the one PR model with the biggest supermodel aspirations. Originally paired with designer Emilio Sosa, Holly got off to a great start, winning the opening challenge and being named “best model on the runway” by the judges. Holly was also in the middle of a battle between Emilio and fellow designer Amy Sarabi for her services.
Suddenly, in the week seven hardware challenge, things went horribly wrong for Holly. In that episode, Emilio sent Holly down the runway in a washers and yarn creation that was originally intended to be a cocktail dress but instead became a bizarre cross between a fringed mesh camisole and a bikini. Emilio ended up in the dreaded “bottom two” for the first and only time that season, and in the subsequent Models of the Runway episode, he dumped Holly. To his credit, Emilio did give Holly a positive reference, but she found no takers and would have been eliminated right then had it not been for Amy having the last pick. When Amy did pick Holly over Alexis, there was jubilation among the models backstage.
The celebration would be short-lived, however, as Holly went back to Amy at a time when she was doing very poorly, landing in the “bottom two” in three out of four mid-season challenges before being eliminated. Emilio, on the other hand, won the week nine challenge and had a chance to take Holly back. Instead, Emilio chose season-long judges’ favorite Lorena Angeli. Some message board posts commented on the “bitch face” Heidi Klum supposedly directed towards Emilio, but what did she expect? All season long, Heidi and the judges kept telling the designers and the TV audience that Lorena was the best model on the runway. Didn’t Heidi think Emilio would at least consider working with Lorena, who didn’t have nearly as much negative baggage as Holly by then? (Interestingly, Holly was the only model to openly complain—in her confessional—about how the judges kept favoring Lorena. And Holly was eliminated soon afterward. Hmmm.)
As for Holly, despite her excellence as a runway walker, she found no takers, and Lorena, who stood to benefit most from Holly’s early exit, called it the biggest shock in the competition. Most of the public sympathy rightfully went to Holly, based on message board posts at Television Without Pity, Reality TV Games and other forums. Yet Holly deserves some major criticism for not handling her elimination a little more graciously. By refusing to say (or wave) goodbye to the designers upon being “auf’ed,” she violated an unwritten Project Runway rule and probably got herself on Heidi Klum’s bad side for all time. (And we were so busy being mad at Emilio that almost none of us picked up on this back in March!) The designers didn’t say goodbye to Holly, either. Was she really that unpopular with the designers?
At the season-ending reunion shot in February 2010, Emilio said to Holly, “When I [first] had you, everyone wanted to work with you.” That may have been true in week two, but by weeks seven to nine, no one (other than Amy) wanted to work with Holly, possibly because of a model selection/elimination system that not only gives the designers exclusive power over the models’ fates, but also sometimes degenerates into a popularity contest if every designer gets to pick before every challenge. When every designer picks before every challenge, the models popular enough to be picked by four, five or even six different designers during the course of the season (i.e. Matar in season six and Lorena and Monique in season seven) will tend have an advantage in getting to do a non-decoy Fashion Week show over relatively unpopular models, such as Holly. Since most of the season eight PR models only worked with one designer all season, the model popularity contest of seasons six and seven was thankfully absent.
But why was Holly so unpopular? Some believe her height (I think Holly, despite a listed height of 5’11”, may actually be close to 6’1”) was problematic in terms of getting adequate material, but I don’t buy that. While it’s anyone’s guess when designers and models have access to the confessionals done during the shooting of Project Runway, some of what Holly said in those confessionals, once word got around, probably didn’t sit well with most of the designers. For instance, in the Models of the Runway season two opener, Holly said that she ultimately saw herself becoming a superstar as a model. And I suspect designers don’t always like it when their models make it all about themselves.
This may have helped spur the demise of the Project Runway spinoff, Models of the Runway. For years, Project Runway was almost always all about the designers, and now they had to share more of the spotlight with the models! (The season two Models of the Runway opening had model Megan Davis saying at one point, “It’s all about…me!”) And there was a lot of “me-first” posturing among the models on Models of the Runway. Ironically, the winning model in PR7, “Quiet” Kristina Sajko, was the least self-promotional of that season’s models. To her, it was all about the modeling work, and she wasn’t that interested in spitting out one-liner insults of designers and fellow models on demand.
Then there’s the matter of the Week 13 “playoffs” held in four of the last five PR cycles when not all the finalist spots had been decided yet. In seasons four, seven and eight, Heidi Klum and Tim Gunn instructed the designers battling for finalist slots to create full ten-to-twelve piece collections for New York Fashion Week, then select what they felt were their three strongest pieces to put before the judges. (In season five, the final four had to add to their collections a wedding gown and a bridesmaid gown.) In three of these four playoffs, the designers got to use their chosen muse models plus one or two previously eliminated models. In season seven, however, for whatever reason, Jay Nicolas Sario and Mila Hermanovski didn’t get to use any “in-house” Project Runway season seven models other than their muses, instead using “outsider” models such as Holly Kiser--Mila had the wrong Holly walking for her in that playoff--and Shannon Pallay from Make Me A Supermodel. Now what was up with that?
You can’t explain season seven away by using the decoy collection responsibility angle, because in the season just ended previously eliminated models such as Eyen got to walk for the final four in the playoff despite musing for previously eliminated designers in decoy collections. I think it all comes back to Holly Ridings. Not only did she show some lack of grace in her exit from the competition, which was filmed in August/September 2009, but she may have violated a reality show rule against revealing crucial details about the competition by spilling the beans about her pre-finals elimination in a December 2009 interview with the Beloit Daily News. (Holly, possibly on the advice of her agent or publicist, put a mostly Pollyanna-ish spin on her Project Runway experience, with nary a hint of how angry she was over how she thought she was treated.) I’m guessing Heidi Klum and other Project Runway producers were livid over this breach of reality competition protocol and may have decided that Holly was not going to get any more air time in any post-elimination Project Runway/Models of the Runway episodes other than the reunion shot in February, which Heidi was conspicuously absent from! This is purely speculative, mind you, but after deciding to replace Holly Ridings in the Jay/Mila playoff with an outsider model (Holly Kiser), the producers were probably thus forced to bring in other outsider models out of fairness.
And great as Holly was as the breakout star of Bravo’s Launch My Line, I think she probably hurt her chances on Project Runway by doing Launch My Line immediately before Project Runway in the midst of the feud between Lifetime and Bravo over Project Runway. (Yes, I know Launch My Line didn’t start airing until after PR7 had mostly finished shooting, but the PR producers had to have known all along that Holly did Launch My Line for Bravo and couldn’t have been that happy about it.)
I am glad, however, that for really the first time in Project Runway history, the show brought back previously eliminated models for a couple in-season challenges requiring the designers to create more than one look; I hope this practice continues in the future, along with the possibility of those eliminated models earning the right to get back into the competition based on their performance. This comes too late for Holly Ridings, however.
Holly Ridings came to the Project Runway/Models of the Runway project hoping to do well enough to finally achieve the supermodel status she has coveted for a decade. She instead came away from the experience disappointed, humiliated and somewhat bitter. Post-Project Runway, Holly has mostly retreated to her current professional home base of Los Angeles, where she has enjoyed a measure of success. She doesn’t seem to have found New York-based representation since PR, nor does she seem interested in even trying New York again anytime soon. I personally think it would have been smart for Holly to pick a designer other than Emilio or Amy in the week two burlap sack “Fashion Farm” challenge, that way she could have had a chance to establish goodwill with another designer, but she was understandably thinking in terms of staying with the designer she won the week one challenge with. Still, I hope Holly can somehow achieve her supermodel dreams one day. Maybe she’ll appear in an upcoming Sports Illustrated swimsuit issue, just as the 1980s supermodels she admires did!